Welcome to the homepage of the Neuromarketing Science & Business Association (NMSBA), the association for everyone with a professional interest in neuromarketing.

Super early bird discount offer to attend the 8th Neuromarketing World Forum ends Monday September 17! Register today and get up to 360 euro discount on your registration fees! www.neuromarketingworldforum.com

INsights #24 is out!

Understanding attention is essential for marketers. Every consumer constantly (subconsciously) determines which aspects of the environment are dealt with, and which information is passed through to their conscious awareness.

INsights no. 24 is dedicated to the how and what of attention: what is it and how can marketers benefit from this knowledge?

Join the NMSBA today and get immediate access to the only magazine in the world dedicated to consumer neuroscience applied in business!

The Neuromarketing Yearbook 2018

The Neuromarketing Yearbook contains the developments of neuromarketing in science and business. 

It gives an unique international perspective on the field of neuromarketing. 

Order the book(s) today »

News & Blogs

Join the NMSBA!

The NMSBA brings you the latest marketing insights from neuroscience. 

Review pricing and benefits » 

Our Events:

Shopper Brain Conference Europe

Practical insights about buying behavior in shopper marketing. 

November 7-9, Amsterdam


World Forum

The international gathering for everyone with a professional interest in neuromarketing.

March 13-15, 2019. Rome


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