Neuromarketing Science & Business Association (NMSBA)

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Neuromarketing Yearbook 2018

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Submission Guidelines - Business Section

Business Section Neuromarketing Yearbook 2018. Please read the submission guidelines carefully and upload your case below. Note that the submission is subject to review.

1. Problem Description

(maximum of 200 words divided into two paragraphs)

• What is the topic of research?
• What is the reason behind your choice of topic?
• Main underlying purpose?

2. Approach

(maximum of 300 words divided into no more than three paragraphs and with restricted technical detail)

• Explain why the specific approach was selected
• How the research set-up was organized
• Hypothesis or formulated research question

3. Results 

(maximum of 300 words divided into three paragraphs)

What was the outcome of the research?

4. Conclusions 

(maximum of 100 words)

Imagine yourself as the reader; as a market researcher, marketer or business leader, what general outcomes or conclusions can be derived from the research

5. Final Thoughts

(optional, maximum of 100 words)

Perhaps you have suggestions for further research, a personal idea on the consequences for business or marketing, or just a quote that summarizes your case

Put all of the above in a plain Word file and send it via email to together with:
  • Any high-res (300DPI) images that clarify your work (provided separately)
  • Contact details that can be published with your contribution, in the following format
       - organization name
       - country
       - website
       - contact person
       - email address
  • A copy of the text below as a confirmation that your work is yours and available for publication:
By submitting this work, I confirm that I'm duly authorized to submit this information and commit it for publication in the NMSBA's Neuromarketing Yearbook 2018
DEADLINE: December 15, 2017

Scientific contributions

The science section in the neuromarketing yearbook 2018 is invitation-only. The editors of the science section will shortlist the most relevant scientific publications in the field in 2017. Winners will get a free yearbook and a financial reward of 200 euro as a compensation for summarize their research for the yearbook. If you think the editors should consider your peer-reviewed scientific publication, send your publication in full to with a small note why it is relevant to our field.

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