The NMSBA Publications Series recently included a new book: Neuromarketing Armoury by Hedda Martina Šola.
"Hedda Martina Šola promises to offer marketers some 'armoury' for the battles they fight in the market place and she delivers on that promise by covering a wide range of topic, each with practical eexamples that help marketers to apply her advice. She even makes a detour into economics, game theory and other fields. Her enthusiastic style makes this aa book that is not only valuable but also enjoyable to read" (Peter Steidl, Principal at Neurothinking)
Click here to order the book