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About the NMSBA

The Neuromarketing Science & Business Association is the global community for everyone with a professional interest in the field of neuromarketing.

NMSBA mission

The core objective of the NMSBA is to support marketers and consumer insights professionals in:

  • learning about neuromarketing
  • meeting like-minded people
  • buying neuromarketing services


The NMSBA welcomes all those with a professional interest in the neuromarketing discipline, from marketers, consumer insights professionals, market researchers, academia, students, and neuromarketing vendors. In addition to exclusive discounts and promotional opportunities, members receive the neuromarketing yearbook and Insights Magazine – the only publication on consumer neuroscience in business.

Learn more about membership options and benefits.


The NMSBA was established on the 2nd of February 2012 to promote the interesting and promising field of neuromarketing. Within less than a decade the NMSBA developed into an international neuromarketing community. 

The NMSBA was launched at the first Neuromarketing World Forum, February 2nd, 2012 in Amsterdam


Do you have questions about the NMSBA or about NMSBA membership? Check out the FAQ page or feel free to get in touch! Send us an email or call +31 (0)302745848.

Who is here to serve you?

Carla Nagel, Executive Director: "In 2011, I started looking for partners and speakers to organize the first Neuromarketing World Forum. Can you imagine this resulted in the vivid international community we see today? Around 20.000 people from over 90 countries are involved."

Sara Hoeflaken, Manager Sponsoring & Exhibition: “I work for the NMSBA since 2012 and help neuromarketing vendors grow their customer base. We have the best community of clients interested in neuromarketing. It is gratifying to help in this match-making process. Besides that, I coordinate the full publishing process, of both publications of the NMSBA Insights Magazine and the Neuromarketing Yearbook. People from all over the world share their latest neuro and behavioral insights to improve your marketing and communication."