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Frequently Asked Questions - Neuromarketing

What is neuromarketing? 

Neuromarketing uses neuroscience (brain research) to reveal subconscious consumer decision-making processes. It answers questions like:

  • How desirable is your product?
  • What emotion is triggered by your promotion?
  • Which ad is most effective?

We have a more detailed explanation for you here. You can also get more information on the field and various neuromarketing techniques

Where do I read more on neuromarketing? 

We've selected some great reads for you. Have a look at our book recommendations!

Where can I study neuromarketing? 

Have a look at the Study Neuromarketing page, where you'll find a list of international neuromarketing courses. 

How do I start a career in neuromarketing?

Jobs in neuromarketing are diverse, with career paths in science, marketing, and data. Read more about the options here

Can I speak at the Neuromarketing World Forum or Shopper Brain Conferences?

Absolutely! Have a look here for more information and submission guidelines.

How can I write for Insights Magazine or the Neuromarketing Yearbook? 

Great that you're considering contributing! Have a look at the Insights Magazine and the Neuromarketing Yearbook pages to check out submission guidelines and deadlines.

Where can I find neuromarketing vendors?

You can an overview of international neuromarketing vendors in our Directory Listing. Want to know how to select the right vendor for your research purposes? Read this article!

What is the NMSBA Code of Ethics?

The NMSBA Code of Ethics represents the first step towards international standards for the use of neuroscientific methods. You'll find more about its purpose here.

Frequently Asked Questions - NMSBA Membership 

Is there a student membership?

There is no student membership, but get a discount of 140 euro discount on personal membership fees and pay 49 euros per year (including taxes). Benefits are:

  • Insights Magazine (online only)
  • Access to the Neuromarketing article archive (pdf version of all-time magazine and yearbook articles)
  • Neuromarketing Yearbook in print (in April)
  • 50% discount on events

Interested? Get in touch! If you send us proof that you are a full-time student (a copy of a student ID), we'll send you a discounted membership invoice.

Is there a discount for academia and researchers?

Academics get 50% discount on personal membership fees and pay 94.50 euros per year. To qualify for this researcher discount, the following situation applies:

  • Your primary email address is from an educational institute
  • This institute is also listed as your core organization on your LinkedIn profile

The benefits for members with an academic background are:

  • Insights Magazine (online only)
  • Access to the Neuromarketing article archive (pdf version of all-time magazine and yearbook articles)
  • Neuromarketing Yearbook in print (in April)
  • 30% discount on events

Interested? Send a link to your LinkedIn profile to office@nmsba.com When approved, you'll receive a special link where you can sign up with the 50% discount.

Do I receive access to all INsights issues as a personal member? 

Yes! As a personal member, you get online access to NMSBA's neuromarketing archive. Compare the different options per plan

Can my colleagues get a discount on NMSBA events when I sign up as a personal member? 

As a personal member, you get a discount on NMSBA events. To get discounts for all colleagues, corporate membership might be more suitable. Compare the different options per plan

Does my company get listed in the NMSBA Directory when I sign up for corporate membership?

Only corporate vendor members get listed in the Directory. Compare the different options per membership plan

Can my company get listed in the NMSBA Directory without joining the NMSBA?

No this unfortunately is not possible. Visit the Promotional Opportunities page for more information about other options. 

Can I receive an NMSBA membership certificate? 

Definitely! You can request it at office@nmsba.com. Did you know that corporate vendor members get their company details listed in the company directory at www.nmsba.com/neuromarketing-companies?

 

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