By Carla Nagel
The new INsights is out. The only publication in the world on consumer neuroscience in business. No. 17's theme is 'online shopping'. Content of this issue:
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The Pursuit of Pleasure: the Importance of Design in E-Commerce
- The Mind of the Online Shopper: Risk Versus Information Overload
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E-Channel Differences in Selecting Strategies
Read it here (silver members and up)