If you are excited about neuromarketing, and try to explain neuro-stuff to a neighbor, there is a good chance they don’t have a clue where we are talking about. As a brand or retailer you might find it hard to convince your managers using neuromarketing. If you are a scientist or a student, you might be the only one at your institute studying this topic, and neuromarketing vendors are facing long sales processes, because the client first was unaware and then has a lot of questions.
Time to show support! The NMSBA will launch a dedicated campaign “Marketing Secrets from the Brain” to explain the advantages of neuromarketing. Stay tuned and make sure to be involved in this Neuromarketing Awareness Month! Coming up September 2014.