On 9 November 2012 the NMSBA announces the Neuromarketing Code of Ethics. The code represents a first step towards adopting international standards applied to using neuroscientific methods to study the effectiveness of advertising campaigns, packaging and product design, as well as communication campaigns from non-profit organizations and government institutions.
The purpose of a Code of Ethics for the neuromarketing industry is to address three important issues:
- Restore the confidence of the public in the legitimacy and integrity of neuromarketers
- Ensure neuromarketers protect the privacy of research participants
- Protect the buyers of neuromarketing services
NMSBA members will respect these principles as a condition of membership.
The full code can be read on: www.nmsba.com/ethics
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