The Importance of Being top of Mind
In this first episode of the neuromarketing 2020 series, professor Ming Hsu answers a seemingly obvious question for serious marketers: the importance of being top of mind.
Ming Hsu presents:
- the value of being top of mind
- the fact of whether brand equity is being underestimated and
- explains how you can go from memory measures to more accurate measures of actual choices
This presentation will be freely available until September 25.