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The importance of being Top of Mind

By Ming Hsu

The Importance of Being top of Mind

In this first episode of the neuromarketing 2020 series, professor Ming Hsu answers a seemingly obvious question for serious marketers: the importance of being top of mind.

Ming Hsu presents:

  • the value of being top of mind
  • the fact of whether brand equity is being underestimated and
  • explains how you can go from memory measures to more accurate measures of actual choices

This presentation will be freely available until September 25.

Review the full agenda for the upcoming free videos here. NMSBA corporate and corporate vendor members have unlimited access to all presentations, join now »