Greetings from the Netherlands, I hope you are doing well!
During these bizarre times, we are creating something really exciting: the first Neuromarketing Fundamentals Exam. That's right, as of spring 2021, you can test your neuromarketing knowledge and show off with an official NMSBA certificate. More news to follow, but if you have questions (or if you want to prepare, please drop me an email)
Have a great neuromarketing week!
Carla Nagel, Executive Director NMSBA
The Persuasion Code
If you're creating your new campaign, what learnings can be drawn from neuroscience? Christophe Morin shares a practical model for applying neuroscience in your marketing strategy in the free video below.
Neuromarketing Yearbook 2021
Get your best neuromarketing cases and ideas published to a global audience! Check the submission guidelines and deadlines for the Neuromarketing Yearbook 2021
NMSBA Membership: 3 Months for FREE
If you would like to join the Neuromarketing Science & Business Association, make sure to join today. You'll get immediate access to all the neuromarketing content, plus three months for free! Learn more »
Things that caught our interest:
Stanford researchers link poor memory to attention lapses and media multitasking
Stanford researchers are connecting the dots between attention and memory to explain why we remember certain things and forget others, why some people remember better than others and how media multitasking affects how well we recall. Read now »
Neuromarketing of Taste
Taste similarity of food products can be compared with the help of EEG. Read more »