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Free video: The Ironman Case

By Phil McGee
video

Creating Brand Obsession Using Behavioral Science

Building brand awareness and loyalty are crucial, but how do you build a true long-term relationship with your customers? Phil McGee shows how the Ironman brand (long-distance triathlon races) applied a lot of great behavioral principles: 

This presentation is freely available until December 3. Review the full agenda for the upcoming episodes.

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