Neuromarketing Science & Business Association (NMSBA)

  • December 01, 2016 12:10 | Carla Nagel (Administrator)
    The Neuromarketing Yearbook is the annual and international overview of everything related to neuromarketing in science and business. We would like to share the latest information with you, in FAQ style.
    That depends on your background and involvement within the Neuromarketing Science & Business Association (NMSBA) 
    BUSINESS SECTION: Gold and platinum NMSBA members are invited to showcase their best case of the year free of charge. Not a member jet? Join now!
    SCIENCE SECTION: All academia that published a relevant peer-reviewed publication this year, can contribute. 

    BUSINESS SECTION: Click here to learn the submission guidelines for business»
    SCIENCE SECTION: Click here to learn the submission guidelines for academia»
    The deadline is December 15, 2017. 
    Yes, that is in three weeks!
    And yes, this is earlier than normal.
    No, we cannot make an exception for you :-)
    Yes, you can place an ad! Costs overview:
    Half page: 199 euro sold out
    Full page: 499 euro
    Spread: 899 euro (1 ad left)
    Contact Sara Hoeflaken at about the details
    If you are enrolled in a research, gold or platinum membership, you receive 1 copy of the neuromarketing yearbook. Student and silver members can order a copy for a reduced price (login at to see what situation applies).
    If your not a member yet, join now, or order your copy of the yearbook for 59 euro here »
    The last few copies of the Neuromarketing Yearbook 2015 and 2016 are for sale: €59 each, or €79 together. Order now »
    Send an email to and we will get back to you as soon as possible.

  • November 23, 2016 10:40 | Carla Nagel (Administrator)

    Marketing will change more in the next ten years than it has in the last century.

    Major changes in technology, systems, knowledge on human behavior are revolutionizing the marketing landscape. A new LinkedIn community is started to share the implications for marketing and build new models. Be on the frontier of change and join the New Marketing Community at:

  • October 07, 2016 11:27 | Carla Nagel (Administrator)

    Make sure the first page in the Neuromarketing Yearbook 2017 is yours!

    Science section: We welcome all researchers of relevant peer-reviewed publications to summarize their best work of the year in laymen terms. Learn more »

    Business section: gold and platinum NMSBA members have the opportunity to showcase their best case of the year. Learn more »

    Both sections are filled on a first-come first-published base, so make sure your contribution is the first!
    Questions? Please reply to this email!

    Best regards,
    The NMSBA Team

    PS. You can also order previous editions of the yearbook, here

  • September 22, 2016 11:07 | Carla Nagel (Administrator)
    The new INsights is out. The only publication in the world on consumer neuroscience in business. No. 17's theme is 'online shopping'. Content of this issue:
    • The Pursuit of Pleasure: the Importance of Design in E-Commerce

    • The Mind of the Online Shopper: Risk Versus Information Overload
    • E-Channel Differences in Selecting Strategies

    Read it here (silver members and up) 

  • July 12, 2016 23:36 | Carla Nagel (Administrator)

    Call for Submissions - Neuromarketing World Forum 2017

    The upcoming edition of the Neuromarketing World Forum will be held on March 30-31, 2017 in London. This year, the program committee would like to draw 'the bigger picture of the now' and themed the conference: Connecting the Dots.

    Submit your 2017 Neuromarketing World Forum presentation proposal today! The NMSBA is accepting proposals for the main conference programming track. Proposals must be submitted via email before August 31, 2016.

    More info:

  • June 14, 2016 15:36 | Simone Oude Luttikhuis

    INsights is out!
    A brand new edition of INsights has been released. This issue themed 'Neuromarketing & Packaging' is available for all NMSBA members with a paid membership plan. Become a member too to gain immediate access! 

    Next INsights: Online Shopper Brain
    The next theme of INsights is the Online Shopper Brain. Underlying motives for online shopper behavior, how to best drive store traffic and a better understanding on the clicks at your web will be covered. INsights #17 will be released in September. Contributing? Deadline is July 15, read the submission guidelines here.

    Neuromarketing World Forum 2017 Program Committee
    The NMSBA Advisory Board recently chose the new Program Committee for the upcoming Neuromarketing World Forum in London. The Committee consists of the following individuals:
    Ashish Umre - Optimisation Manager, Tesco PLC
    Kamal Sharma - Senior Manager Shopper Insights, The Hershey Company
    Kathleen Kennedy - Marketing Faculty/Researcher, The University of Akron
    Sandra Pickering - Founding Partner, opento
    Maarten Boskem - Associate Professor, Rotterdam School of Management
    Barbara Marshall - Founder/Director, Paper Hill Marketing
    The Neuromarketing World Forum 2017 takes place on March 29-31, 2017. More information

    NMSBA Student Council To Continue Their Collaboration
    The first year of the NMSBA Student Council was a year full of pioneering and finding direction for the student community of the NMSBA. Therefore, Ingrit, Joanne and Michelle will continue their collaboration for another year and send their plans for ‘16-‘17 to the student community later this month.

  • June 02, 2016 11:54 | Simone Oude Luttikhuis

    NMSBA Publication Series 
    As of today the NMSBA launches the Neuromarketing Publications Series. The series covers interesting topics related to neuromarketing, written and endorsed by NMSBA members.

    And the best news? 
    All new* gold and platinum members in June and July will receive a FREE copy of 'Shopper Marketing, Neuromarketing Strategies to Win the Battle at the Shelf' from Carl MacInnes & Peter Steidl. 

    Become a member* now and the book will be sent to you right away!
    * Existing members who renew their gold or platinum membership in these months will receive the book as well

  • May 17, 2016 15:53 | Simone Oude Luttikhuis


    We are looking for program committee members who can help us to make the 2017 edition the most successful one.


    Are you interested in helping us to make a difference? Please check out the committee requirements, obligations and roster and submit your candidacy today by filling out this form


    On March 29-31, 2017 the Neuromarketing World Forum will be held in London. The exact location will be announced during the closing ceremony in Dubai (fill out our poll here).

    Questions? Send them to

  • April 13, 2016 15:38 | Simone Oude Luttikhuis
    After four years the president elect of the Neuromarketing Science & Business Association, Professor Emeritus Richard Silberstein, decided to step down from the advisory board. At the end of the Neuromarketing World Forum in Dubai last week, he received an honorary membership for his efforts and dedication to the NMSBA.

    Richard Silberstein was involved in the preliminary advisory board and the two advisory boards after that. Carla Nagel (executive director of the NMSBA) spoke about his important contribution as a scientist, mentor and discussion leader.

    We are grateful for his support and we hope to involve him in future events and other activities. In the name of the board an honorary membership was handed over during the closing ceremony of the Neuromarketing World Forum.

    A big thank you from the whole team!

    The new NMSBA president is Andrew Smith, Director of US Consumer Insights for The Hershey Company.

    Other News After Dubai:
    » Order video recordings of the NMWFpresentations for 22 euro. Click here
    » Order the Neuromarketing Yearbook 2016 now! Click here

  • April 01, 2016 11:23 | Simone Oude Luttikhuis

    The only publication in the world on the application of Consumer Neuroscience in Business

    As of today the global association for neuromarketing NMSBA, will launch a brand new quarterly entitled Insights.

    Insights is the only publication in the world fully dedicated to the application of Consumer Neuroscience in Business. It will shine a new, factual based light on traditional marketing and market research methods. By launching this new publication the NMSBA helps marketers, consumer insight professionals and market researchers to learn more about the actionable insights of neuroscience applied to business.

    INsights will focus on consumer insights for business with (neuro)science as a solid foundation. Download a trial issue here or sign-up today!

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