Neuromarketing Science & Business Association (NMSBA)

  • June 14, 2016 15:36 | Simone Oude Luttikhuis

    INsights is out!
    A brand new edition of INsights has been released. This issue themed 'Neuromarketing & Packaging' is available for all NMSBA members with a paid membership plan. Become a member too to gain immediate access! 


    Next INsights: Online Shopper Brain
    The next theme of INsights is the Online Shopper Brain. Underlying motives for online shopper behavior, how to best drive store traffic and a better understanding on the clicks at your web will be covered. INsights #17 will be released in September. Contributing? Deadline is July 15, read the submission guidelines here.

    Neuromarketing World Forum 2017 Program Committee
    The NMSBA Advisory Board recently chose the new Program Committee for the upcoming Neuromarketing World Forum in London. The Committee consists of the following individuals:
    Ashish Umre - Optimisation Manager, Tesco PLC
    Kamal Sharma - Senior Manager Shopper Insights, The Hershey Company
    Kathleen Kennedy - Marketing Faculty/Researcher, The University of Akron
    Sandra Pickering - Founding Partner, opento
    Maarten Boskem - Associate Professor, Rotterdam School of Management
    Barbara Marshall - Founder/Director, Paper Hill Marketing
    The Neuromarketing World Forum 2017 takes place on March 29-31, 2017. More information at:www.neuromarketingworldforum.com

    NMSBA Student Council To Continue Their Collaboration
    The first year of the NMSBA Student Council was a year full of pioneering and finding direction for the student community of the NMSBA. Therefore, Ingrit, Joanne and Michelle will continue their collaboration for another year and send their plans for ‘16-‘17 to the student community later this month.

  • June 02, 2016 11:54 | Simone Oude Luttikhuis

    NMSBA Publication Series 
    As of today the NMSBA launches the Neuromarketing Publications Series. The series covers interesting topics related to neuromarketing, written and endorsed by NMSBA members.

    And the best news? 
    All new* gold and platinum members in June and July will receive a FREE copy of 'Shopper Marketing, Neuromarketing Strategies to Win the Battle at the Shelf' from Carl MacInnes & Peter Steidl. 

    Become a member* now and the book will be sent to you right away!
    * Existing members who renew their gold or platinum membership in these months will receive the book as well

  • May 17, 2016 15:53 | Simone Oude Luttikhuis

    GET INVOLVED

    We are looking for program committee members who can help us to make the 2017 edition the most successful one.

    JOIN THE PROGRAM COMMITTEE

    Are you interested in helping us to make a difference? Please check out the committee requirements, obligations and roster and submit your candidacy today by filling out this form

    NMWF2017

    On March 29-31, 2017 the Neuromarketing World Forum will be held in London. The exact location will be announced during the closing ceremony in Dubai (fill out our poll here).

    Questions? Send them to office@nmsba.com



  • April 13, 2016 15:38 | Simone Oude Luttikhuis
    After four years the president elect of the Neuromarketing Science & Business Association, Professor Emeritus Richard Silberstein, decided to step down from the advisory board. At the end of the Neuromarketing World Forum in Dubai last week, he received an honorary membership for his efforts and dedication to the NMSBA.

    Richard Silberstein was involved in the preliminary advisory board and the two advisory boards after that. Carla Nagel (executive director of the NMSBA) spoke about his important contribution as a scientist, mentor and discussion leader.

    We are grateful for his support and we hope to involve him in future events and other activities. In the name of the board an honorary membership was handed over during the closing ceremony of the Neuromarketing World Forum.

    A big thank you from the whole team!

    The new NMSBA president is Andrew Smith, Director of US Consumer Insights for The Hershey Company.

    Other News After Dubai:
    » Order video recordings of the NMWFpresentations for 22 euro. Click here
    » Order the Neuromarketing Yearbook 2016 now! Click here

  • April 01, 2016 11:23 | Simone Oude Luttikhuis

    The only publication in the world on the application of Consumer Neuroscience in Business

    As of today the global association for neuromarketing NMSBA, will launch a brand new quarterly entitled Insights.

    Insights is the only publication in the world fully dedicated to the application of Consumer Neuroscience in Business. It will shine a new, factual based light on traditional marketing and market research methods. By launching this new publication the NMSBA helps marketers, consumer insight professionals and market researchers to learn more about the actionable insights of neuroscience applied to business.

    INsights will focus on consumer insights for business with (neuro)science as a solid foundation. Download a trial issue here or sign-up today!


  • March 29, 2016 07:50 | Simone Oude Luttikhuis

    Dive in to into an international neuromarketing dataset and find out if there are undiscovered results! Sounds like a unique opportunity right? The Neuro Against Smoking Study was an implicit study looking for the effect of health warnings on cigarettes. 

    The dataset is now available for our whole community to jointly find more hidden treasures. Download it here 

  • February 29, 2016 14:10 | Simone Oude Luttikhuis

    Call for Papers: ‘Consumer Neuroscience and Neuromarketing’

    Cogent Psychology welcomes submissions to a special issue on ‘Consumer Neuroscience and Neuromarketing’.

    About a decade ago, scientists from the diverse fields of neuroscience, psychology and economics began to join forces in order to achieve a more thorough understanding of human decision making in economic contexts and its underlying neurophysiological processes. The discipline of consumer neuroscience was born. Today, the insights generated by this research are not only of academic interest, but are also put into practice by a discipline known as neuromarketing. Both areas are highly interdisciplinary and considered to be two sides of the same coin.

    This special issue of Cogent Psychology will provide a platform for scientifically sound consumer neuroscience and neuromarketing studies. It aims to provide a collection of articles that summarize, aggregate and re-evaluate existing knowledge in the field of consumer neuroscience and its application in the field: neuromarketing. It will develop and expand existing methodological practices by demonstrating their application in basic and applied consumer research; provide new insights into consumers decision making and the underlying neuro-cognitive processes in terms of cognition, emotion, attention, memory and shopping behavior research and finally, demonstrate the added value of neuroscientific methods and research in the understanding of the consumer by predicting consumer behavior at a large scale.

    We would like to place a special focus on interdisciplinary approaches that shed light on the interplay between psychological (e.g. personality, emotion, memory, ...), neurophysiological (e.g. EEG, fMRI, GSR, eyetracking, …) and economic variables (e.g. willingness-to-pay, branding, choice, …), and on those approaches that apply a sound neuro-scientific methodology for applied research and real world problems but provide results of interest for a broader audience.

    The special issue welcomes research and review articles, including but not limited to the following topics:

    • neurophysiological processes involved in decision making/consumer choices
    • branding on the brain
    • advertising and marketing affects on emotion, attention, memory, …
    • prediction of marketing effectiveness using neuro-scientific methods
    • ethical considerations concerning neuromarketing
    • the future of neuroscience in business

    To submit your work, please visit the journal’s dedicated online submission system:

    www.editorialmanager.com/cogentpsychology 

    Submission is now open, and will be until 30th September 2016. Accepted papers will be published as and when they are received, on a continuous basis.

    During the submission process you will be able to confirm that your work is intended for the special issue.

    We look forward to working with you to bring exciting new scholarship to the widest possible audience.

    Benny B. Briesemeister

    Center for Applied Neuroscience & NEUROSPECTIVE Berlin, Germany
    Guest Editor


  • February 19, 2016 10:31 | Carla Nagel (Administrator)

    Only a few weeks until the start of the Neuromarketing World Forum 2016! If you haven't registered yet, make sure to reserve your seat in time

    GET INVOLVED

    We are looking for program committee members who can help us to make the 2017 edition the most successful one. I'm pretty sure we will raise the bar in Dubai :-)

    JOIN THE PROGRAM COMMITTEE

    Are you interested in helping us to make a difference? Please check out the committee requirements, obligations and roster and submit your candidacy today by filling out this form

    NMWF2017

    On March 29-31, 2017 the Neuromarketing World Forum will be held in a different city. The exact location will be announced during the closing ceremony in Dubai (fill out our poll here).

    Questions? I'm here to answer them!

    Kind regards,

    Carla Nagel

    PS. To be considered for the role, we require that you attended an earlier edition of the Neuromarketing World Forum, or the 2016 edition in Dubai

  • February 01, 2016 12:40 | Simone Oude Luttikhuis

    SwipeGuide is looking for a research intern (masters) in the field of consumer neuroscience and instructional design. An independent self-starter. SwipeGuide is a start-up in the field of software for visual step-by-step instructions.

    SwipeGuide: "We have the ambition to develop a cloud software program which will enable the user to execute new or complex tasks more successful (at lower risk). We currently have a beta version up and running with several clients in the durable consumer goods and healthcare industry.

    As we want to develop our system en methods fact-based we are looking for new insights on learning, instructional design and behavioral design that could strengthen our methodology.

    What your publication could sound like.

    - How to apply neuromarketing principles or behavioral design principles to improve the effectiveness of minimalistic instructional design templates for use within instruction software? - 


    How to apply:
    Send your motivation to ms. Willemijn Schneyder at willemijn@swipeguide.co
  • January 29, 2016 13:12 | Carla Nagel (Administrator)

    Due to several reasons, we had to cancel 'Neurotalent of the Year'. 

    Instead we would like to offer a larger group of students an opportunity to be in the spotlight, by launching the Student Carousel.

    During the Neuromarketing World Forum (NMWF), the international meeting for everyone with a professional interest in neuromarketing, we see an excellent career opportunity for students! So we offer students
    • 50% discount on the registration fees (full-time students only)
    • Opportunity to bring a poster about their work
    • Pitch their work on stage and win 1000 Dirham (~250 Euro) in cash
    Click here to learn more and join us in Dubai April 4-6!
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