Neuromarketing Science & Business Association (NMSBA)

  • March 29, 2016 07:50 | Simone Oude Luttikhuis

    Dive in to into an international neuromarketing dataset and find out if there are undiscovered results! Sounds like a unique opportunity right? The Neuro Against Smoking Study was an implicit study looking for the effect of health warnings on cigarettes. 

    The dataset is now available for our whole community to jointly find more hidden treasures. Download it here 

  • February 29, 2016 14:10 | Simone Oude Luttikhuis

    Call for Papers: ‘Consumer Neuroscience and Neuromarketing’

    Cogent Psychology welcomes submissions to a special issue on ‘Consumer Neuroscience and Neuromarketing’.

    About a decade ago, scientists from the diverse fields of neuroscience, psychology and economics began to join forces in order to achieve a more thorough understanding of human decision making in economic contexts and its underlying neurophysiological processes. The discipline of consumer neuroscience was born. Today, the insights generated by this research are not only of academic interest, but are also put into practice by a discipline known as neuromarketing. Both areas are highly interdisciplinary and considered to be two sides of the same coin.

    This special issue of Cogent Psychology will provide a platform for scientifically sound consumer neuroscience and neuromarketing studies. It aims to provide a collection of articles that summarize, aggregate and re-evaluate existing knowledge in the field of consumer neuroscience and its application in the field: neuromarketing. It will develop and expand existing methodological practices by demonstrating their application in basic and applied consumer research; provide new insights into consumers decision making and the underlying neuro-cognitive processes in terms of cognition, emotion, attention, memory and shopping behavior research and finally, demonstrate the added value of neuroscientific methods and research in the understanding of the consumer by predicting consumer behavior at a large scale.

    We would like to place a special focus on interdisciplinary approaches that shed light on the interplay between psychological (e.g. personality, emotion, memory, ...), neurophysiological (e.g. EEG, fMRI, GSR, eyetracking, …) and economic variables (e.g. willingness-to-pay, branding, choice, …), and on those approaches that apply a sound neuro-scientific methodology for applied research and real world problems but provide results of interest for a broader audience.

    The special issue welcomes research and review articles, including but not limited to the following topics:

    • neurophysiological processes involved in decision making/consumer choices
    • branding on the brain
    • advertising and marketing affects on emotion, attention, memory, …
    • prediction of marketing effectiveness using neuro-scientific methods
    • ethical considerations concerning neuromarketing
    • the future of neuroscience in business

    To submit your work, please visit the journal’s dedicated online submission system: 

    Submission is now open, and will be until 30th September 2016. Accepted papers will be published as and when they are received, on a continuous basis.

    During the submission process you will be able to confirm that your work is intended for the special issue.

    We look forward to working with you to bring exciting new scholarship to the widest possible audience.

    Benny B. Briesemeister

    Center for Applied Neuroscience & NEUROSPECTIVE Berlin, Germany
    Guest Editor

  • February 19, 2016 10:31 | Carla Nagel (Administrator)

    Only a few weeks until the start of the Neuromarketing World Forum 2016! If you haven't registered yet, make sure to reserve your seat in time


    We are looking for program committee members who can help us to make the 2017 edition the most successful one. I'm pretty sure we will raise the bar in Dubai :-)


    Are you interested in helping us to make a difference? Please check out the committee requirements, obligations and roster and submit your candidacy today by filling out this form


    On March 29-31, 2017 the Neuromarketing World Forum will be held in a different city. The exact location will be announced during the closing ceremony in Dubai (fill out our poll here).

    Questions? I'm here to answer them!

    Kind regards,

    Carla Nagel

    PS. To be considered for the role, we require that you attended an earlier edition of the Neuromarketing World Forum, or the 2016 edition in Dubai

  • February 01, 2016 12:40 | Simone Oude Luttikhuis

    SwipeGuide is looking for a research intern (masters) in the field of consumer neuroscience and instructional design. An independent self-starter. SwipeGuide is a start-up in the field of software for visual step-by-step instructions.

    SwipeGuide: "We have the ambition to develop a cloud software program which will enable the user to execute new or complex tasks more successful (at lower risk). We currently have a beta version up and running with several clients in the durable consumer goods and healthcare industry.

    As we want to develop our system en methods fact-based we are looking for new insights on learning, instructional design and behavioral design that could strengthen our methodology.

    What your publication could sound like.

    - How to apply neuromarketing principles or behavioral design principles to improve the effectiveness of minimalistic instructional design templates for use within instruction software? - 

    How to apply:
    Send your motivation to ms. Willemijn Schneyder at
  • January 29, 2016 13:12 | Carla Nagel (Administrator)

    Due to several reasons, we had to cancel 'Neurotalent of the Year'. 

    Instead we would like to offer a larger group of students an opportunity to be in the spotlight, by launching the Student Carousel.

    During the Neuromarketing World Forum (NMWF), the international meeting for everyone with a professional interest in neuromarketing, we see an excellent career opportunity for students! So we offer students
    • 50% discount on the registration fees (full-time students only)
    • Opportunity to bring a poster about their work
    • Pitch their work on stage and win 1000 Dirham (~250 Euro) in cash
    Click here to learn more and join us in Dubai April 4-6!
  • January 08, 2016 13:25 | Carla Nagel (Administrator)

    The neuromarketing yearbook is filled with the best business cases and wonderful researches of the last year. It is a must read for all people interested in neuromarketing. Order your copy of the 2016 Yearbook today with a €10 discount or order the 2015 AND 2016 edition together for only €69 (€49 discount!) 

    This offer is valid until March 7. Order now »

  • December 22, 2015 10:24 | Carla Nagel (Administrator)

    We are often approached by students what they should do / choose / study to start a career in neuromarketing. Also by former UvA Bachelor student Loes van der Laan

    As it is not an easy question to answer, we asked Loes to investigate the career opportunities in neuromarketing and write a small report on it. Today we are proud to release her findings.

    Click here to download the PDF

  • December 16, 2015 11:33 | Simone Oude Luttikhuis

    Dear NMSBA Members,

    You have helped us built the NMSBA as the largest network of neuromarketing professionals in the world. Thank you! By promoting ethical standards, attending our world-class events, you have contributed to making the field of neuromarketing credible and relevant to answer difficult marketing questions your customers are trying to resolve. 

    But now we need to share the love. We need to invite more buyers of marketing research services to our bowl! We need more members from the “other side”.

    That is why we are launching today a special “neuromarketing buyers membership drive” exlusive for Gold and Platinum NMSBA members. With more members from the market research and advertising community, we can help vendors of neuromarketing services like you truly thrive and we can make the field stronger in the process. Our field cannot succeed without neuromarketing buyers around the world advocating the value of its services. 

    How you can contribute to this drive?
    Offer your customers a gold subscription to the NMSBA as an end-year gift. This subscription will show them how much you appreciate their business while providing access to neuromarketing knowledge they cannot get anywhere else:
    - A copy of the 2016 Neuromarketing Yearbook
    - Quarterly Neuromarketing Theory & Practice
    - 15% discount to events, including the Neuromarketing World Forum in Dubai

    By when
    Platinum and Gold members can Click here to buy vouchers (890 euro per 10, a 70% discount!) You’ll receive unique voucher codes, your clients or prospects can use to sign up as a gold member. Share the love, before the deadline of January 31!

    Free Banner Ad
    The member that buys the most vouchers, gets a free banner ad in the NMSBA newsletter in the month February.

    Thank you for helping the NMSBA! 

    The Board of the NMSBA,

    Professor Richard Silberstein, Founder and Chairman of Neuro-Insight Pty
    Steve Genco PhD, Advisor at Intuitive Consumer Insights
    Christophe Morin PhD, CEO Salesbrain
    Rafał Ohme PhD, Founder of NEUROHM
    Professor Ale Smidts, Professor of Marketing Research, Rotterdam School of Management, Erasmus University
    Andy Smith, Director of US Consumer Insights for The Hershey Company

  • December 01, 2015 16:56 | Carla Nagel (Administrator)


    Make sure your office is included in the NMSBA neuromarketing directory

    • It is the place where neuromarketing buyers search for vendors
    • It will be included in the Neuromarketing Yearbook (see below)
    • Your office will be listed in the company directory and featured on your country page

    Make sure to complete your listing before January 15 if you want to be included in the Neuromarketing Yearbook

    How do I get my company listed?

    • Free listing: Become a Gold or Platinum* member of the Neuromarketing Science & Business Association – directory listing is included:
    • Or buy your listing here for €90 per year (20 euro discount for silver members)

    Make sure to complete your listing before January 15 if you want to make sure it is included correctly in the Neuromarketing Yearbook.

    *Platinum members can list up to 5 offices!

  • November 26, 2015 13:09 | Simone Oude Luttikhuis
    Will YOU shine in the next edition of Neuromarketing Theory & Practice?

    Next edition of Neuromarketing Theory & Practice, NTP #15 will be themed: Consumer Habits. Do you have recent research, views, or relevant insights about consumer loyalty and habits? Then submit your work to,the deadline is December 31st. Read the submission guidelines here.

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