Shopper Insights from the Brain
The success of today’s retail world depends on how well you support consumers throughout their shopping journey. What’s going on in the minds in the different stages of shopping?
On November 8-9, 2018 Shop! and the Neuromarketing Science & Business Association (NMSBA) organize the Shopper Brain Conference 2018 in Amsterdam. The sixth edition of this conference is entirely dedicated to consumer insights from the brain. NEW: start well prepared, with a pre-conference masterclass "Introduction to Neuromarketing" by Prof. Gemma Calvert (Nanyang Business School NTU)