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The History of the Global Neuromarketing Network

The Neuromarketing Science & Business Association (NMSBA) is a network established on the 2nd of February 2012, during the first edition of the Neuromarketing World Forum in Amsterdam. The objective of the NMSBA is to educate, provide (science based) resources and build international connections, all around the topic of neuromarketing. It welcomes members from science, business and the neuromarketing industry.


The advisory board is composed of 5 members, representing neuromarketing science and neuromarketing business. For the term Feb 2015-Feb 2018 the advisory board consists of:

  • Andy Smith (pres)
  • Steve Genco
  • Rafal Ohme
  • Ale Smidts
  • Ana Iorga

Earlier Boards

The advisory board of 2012-2015 consisted of:

  • Martin de Munnik
  • Richard Silberstein (pres)
  • Gemma Calvert
  • Christophe Morin
  • Rafal Ohme


In 2011 Carla Nagel, got introduced to the world of neuromarketing. As a hands on person with a passion for organizing, she was fascinated by the fact that this interesting and promising field of study was not 'organized' yet. She founded and funded the association from the very beginning and during the next three years she formed the association as it is today. The executive team and staff of the association consists of people that do have a passion for organizing, but do not have a commercial interest in the field of neuromarketing. It is their task to promote neuromarketing, organize events, publish the quarterly 'INsights', the neuromarketing yearbook and run the association in general.
Executive Team:
Carla Nagel, Executive Director
Sara Hoeflaken, Manager Sponsoring and Exhibition
Femke van Zandvoort, Editor in Chief, INsights magazine