By Simone Oude Luttikhuis
source: realeyes
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Realeyes has licensed their leading emotion measurement technology to Virool as the basis of their ground-breaking eIQ product. For the first time ever, brands will be able to know exactly how their content is affecting consumer engagement live in session using Live Emotion Measurement.
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How It Works
No need for a sample test audience as people opt-in from their own device wherever and whenever they’re watching, making the data collection instant for the brand and seamless for the viewer.
Emotion data is collected in real-time and instantly reported online, enabling brands to see how real audiences respond within a single dashboard and react to their content performance as it’s happening.
Curious? Check out the demo.
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How It’s Used
Getting emotion data in real-time enables brands to know which creative is performing well, and which demographic segment is best responding, making in-flight optimization fast and simple. You can also use it for pre and post-campaign analysis, from A/B testing multiple creatives, to measuring overall performance.
> Read Blog.
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