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Isobar announces MindSight direct partner program

industry news


L&E Research, and Others, Among Initial Partners

NEW YORK – February 7, 2018 – Global digital agency, Isobar, has announced today the launch of its MindSight Direct Partner Program, giving leading research companies the ability to differentiate their offering by adding the emotional testing platform, MindSight Direct to their toolkit.  The program, lead by Jessica Azoulay, Vice President of Isobar’s Marketing Intelligence Practice, launches with four initial members: L&E Research, thinqonline, Research Engine, and Sprout Research.

MindSight is a revolutionary method for studying unconscious emotions. Now with MindSight Direct, Isobar offers brands the award winning technology coupled with the speed and flexibility they desire.  The Partner Program allows research companies to leverage MindSight Direct to provide a more comprehensive offering to clients while also allowing Isobar to extend the reach of its MindSight Direct product to new markets and customers.

“Today’s insights require a holistic approach,” says Jessica Azoulay, VP at Isobar.  “Long gone are the days of one tool, one technique.  Instead researchers must integrate multiple approaches to generate true a-ha moments.  Our scalable non-conscious emotional testing tool MindSight Direct, has the speed, depth and cost effectiveness partners seek to boost the ROI of their current offerings.”

Research providers have hit a crossroads.  Clients are becoming harder to keep up with, particularly as they continue to shift focus to faster and less expensive, insights. MindSight Direct is positioned to support those demands and also works well as a supplement to other research methods that the providers have in their arsenal.

“The decision to become a MindSight Direct Partner was an easy one,” says Brett Watkins, President, L&E Research.  “As a Partner, we are able to offer a wider range of services to our clients that will enable us to provide more comprehensive results in the quick time frame they desire.”

“MindSight Direct is the perfect addition to our product suite,” says Yaron Brenman, Founder and Managing Director, thinqonline. “In today’s fast paced environment, clients are facing tight deadlines and need answers quickly. MindSight Direct represents a new and disruptive way of delivering actionable insights for brands in lightning speed.”

The Partner Program gives brands and research providers access to the emotion science research needed to uncover and understand consumer behavior in an effective way.  For more information on the Partner Program, please visit: https://mindsight.isobar.com/.