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Walnut Unlimited Hires Neuroscience Leader

industry news

UK-based research group Walnut Unlimited has appointed Michal Matukin as Head of Neuroscience Research, underlining its commitment to a growing part of its business.

Michal Matukin is an authority on consumer neuroscience and joins after six years with neuro research and technology provider Neurohm, where he was Scientific Director and later Chief Scientific Officer. He joins a team already featuring directors Dr Cristina de Balanzo and Dr Andy Myers, and will help to 'further blend pioneering neuroscience with other research techniques to deliver best in class insights and true human understanding', according to the firm.

MD Jane Rudling says of the news: 'Walnut Unlimited has always believed in the power of neuroscience and pioneered its use to deliver deeper insights for our clients. To appoint such an internationally recognized name as Michal recognizes this commitment and cements our position as one of the strongest providers of neuro expertise in the UK. With a wealth of experience in the field and familiarity with insights and marketing, he is the perfect person to champion the next chapter of Walnut neuroscience'.

Walnut, which was formed two years ago when parent marcoms network the Unlimited Group combined four of its existing insight businesses, also boasts strong expertise in data analytics and behavioral science, and works across retail and customer experience, technology, financial, FMCG, brand and communications. Web site: www.walnutunlimited.com .