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Smart Eye Acquires Affectiva

By Affectiva
industry news

On May 25th, Affectiva announced that Smart Eye is acquiring Affectiva. We are merging our companies to create a transatlantic AI juggernaut that will lead and accelerate the growth and development of the rapidly evolving automotive Interior Sensing market, as well as the Media Analytics and Research markets. 

Smart Eye has over two decades of experience building AI-based eye-tracking and delivering automotive-grade Driver Monitoring Systems. Affectiva spun out of MIT Media Lab in 2009 and created and defined the new tech category of Emotion AI. In recent years, we have broadened our technology to in-cabin sensing, using machine learning and computer vision to gain a deep, human-centric understanding of what’s happening in a vehicle. 

Rather than continuing as competitors in the automotive market, we are joining forces. By combining our best-of-breed technologies and two highly skilled and complementary teams, we will bring to market unparalleled automotive-grade Interior Sensing AI, better and faster than the competition. This solution will not only improve automotive safety, saving human lives around the world, it will also provide differentiated mobility experiences that enhance wellness, comfort and entertainment.

In addition to strengthening Smart Eye’s automotive offering, Affectiva brings significant incremental revenues and profit from its industry-leading Media Analytics division.