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Neuromarketing News

  1. Robert Walters to occupy the world’s first office based on neuroscience

    Many organizations are faced with the downside of hybrid working: all that working from home means employees feel less connected to their employer. Recruitment company Robert Walters has developed an innovative solution to this problem: the world’s first office interior design based on neuroscience.

    Robert Walters to occupy the world’s first office based on neuroscience
  2. GlassView To Enhance Marketing Performance with Investment in Cogwear's Emotion-Sensing Headband

    GlassView invests strategically in brain health startup Cogwear to advance a new neuromarketing headband. The patent-pending device, designed to look and feel like a comfortable athletic headband, senses emotions and other physiological feedback directly from the brain in real-time. It can gauge audience affinity for products and brands shown in digital video advertisements so that advertisers can optimize creative content.

  3. Microsoft May Soon Be Able to Measure Players' Heart Rates Using Eye-Tracking Cameras

    Carla Nagel
    Microsoft May Soon Be Able to Measure Players' Heart Rates Using Eye-Tracking Cameras
  4. Neuro-Insight promotes Brian Hill to General Manager of APAC

    Neuromarketing and neuroanalytics company Neuro-Insight has restructured its team, promoting GM of NewZealand Brian Hill to General Manager of APAC and moving APAC CEO Peter Pynta to Chief Commercial Officer. 

  5. NielsenIQ BASES introduces a new way to test, screen and optimize product formulations

    Carla Nagel
  6. Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics

    Carla Nagel
    Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational Engagement and Valence Metrics
  7. Next generation of neuromarketers need YOUR help!

    Professor Gemma Calvert
  8. Neurons Inc has secured over €6 million in seed funding

    Carla Nagel
  9. Neurons Inc Acquires Loceye and their AI design assistant, VisualEyes

    Thomas Z. Ramsøy
  10. 10 Years of NMSBA

    Carla Nagel
    10 Years of NMSBA
  11. OMNIVISION and Tobii Join Forces on Eye Tracking to Drive the Vision of Metaverse

    Carla Nagel
  12. Smart Eye Acquires iMotions to Unlock Potential for Multi-Modal, Human Behavioral Research

    GOTHENBURG, Sweden & COPENHAGEN, Denmark
  13. Understanding attention on TikTok: Ads drive strong brand impact across view durations

    TikTok for Business
  14. MOA Insights Scientist Award 2021 for Ale Smidts and Maarten Boksem

    Carla Nagel
  15. 'Nudging' Partnership for Belgian Firms

    Carla Nagel
  16. CoolTool, Inc. Announces Appointment of Craig Stevens as CEO

    Elena Ruchko
  17. Smart Eye Acquires Affectiva

    Affectiva
  18. Shimmer Research Launches NeuroLynQ@Home Platform to Enable At-Home, Online Psychophysiological Neuromarketing Research

    Shimmer Research
  19. IVP Research Labs and Shimmer Launch NeuroLynQ Service to Enhance Qualitative Research

    Geoff Gill
  20. Are looking for exposure and new clients?

    Sara Hoeflaken
    Are looking for exposure and new clients?
  21. Call for submissions Neuromarketing 2021 Series

    Carla Nagel
    Call for submissions Neuromarketing 2021 Series
  22. New: Neuromarketing Fundamentals Exam

    Carla Nagel
    New: Neuromarketing Fundamentals Exam
  23. First Neuromarketing Lab Opened in North Macedonia

    Carla Nagel
  24. The Serenity Code is Out

    Christophe Morin
  25. #FomeDeMéqui: Forebrain Featured in New McDonalds Commercial

    Carla Nagel
    #FomeDeMéqui: Forebrain Featured in New McDonalds Commercial
  26. LAB Group awarded Innovate UK grant

    Daryll Scott
  27. EyeSee raises € 3 million in additional capital for corporate expansion

  28. Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing

    MediaScience©
  29. Neurensics Buys Neuropricing Algorithm

    Martin de Munnik
    Neurensics Buys Neuropricing Algorithm
  30. Call for submissions - Frontiers in Neuroscience

    Thomas Zoëga Ramsøy
  31. Walnut Unlimited Hires Neuroscience Leader

  32. Foreign Leaders Generate More Emotional Response from Dublin Voters than Irish Politicians on Brexit

    Lisa Osborne
  33. Split Second Research Scoops Up Two David Ogilvy Awards

    Dr Eamon Fulcher
    Split Second Research Scoops Up Two David Ogilvy Awards
  34. New Company in Effective Public Policy and Successful Political Campaigns

    Elissa Moses
    New Company in Effective Public Policy and Successful Political Campaigns
  35. Walnut is Hiring!

    Andy Myers
    Walnut is Hiring!
  36. Tobii Pro announces office expansion in Latin America

    Cecilia Lago Albright
    Tobii Pro announces office expansion in Latin America
  37. EyeSee Opens London Office

  38. Shimmer Launches Version 2.0 of its NeuroLynQ™ Neuromarketing Platform

    Lisa Osborne
  39. Obituary: Erik du Plessis

  40. Neosensory Announces $10 Million Series A Financing Round

    Carla Nagel
  41. HCD Launches Hybrid Method to Enhance CX

    Carla Nagel
  42. Tribal Worldwide expands neuromarketing capabilities by collaborating with NeuroTrend

    Carla Nagel
  43. ST&T Research adds virtual reality to the in-store neuromarketing toolbox

    Tom van Bommel
    ST&T Research adds virtual reality to the in-store neuromarketing toolbox
  44. Introducing Tobii Pro Nano – a portable eye tracking solution for research in the field

    Cecilia Lago Albright
    Introducing Tobii Pro Nano – a portable eye tracking solution for research in the field
  45. Full Neuromarketing Lab for Sale

    Duncan Smith
    Full Neuromarketing Lab for Sale
  46. Cutting-edge neuroscience and imaging facility opens at Temple

    Cutting-edge neuroscience and imaging facility opens at Temple
  47. Tobii AB: USB Standard Established for Eye Tracking

  48. CoolTool introduces the new ‘Implicit Priming Test’ tool for finding out the subconscious attitudes

  49. Isobar announces MindSight direct partner program

    Isobar announces MindSight direct partner program
  50. Tobii Pro acquires UK reseller Acuity ETS and research agency Acuity Intelligence

  51. Innovation in Eye-Tracking

    Innovation in Eye-Tracking
  52. New alliance: Centiment + BRANDthropologie

    Carla Nagel
  53. GSK Consumer Healthcare launched a new ‘consumer sensory lab’

    Carla Nagel
    GSK Consumer Healthcare launched a new ‘consumer sensory lab’
  54. Ipsos Launches DUEL Stimuli Screening Approach

    Carla Nagel
  55. CoolTool releases “Emotions in Browser” tool

    Carla Nagel
    CoolTool releases “Emotions in Browser” tool
  56. Tobii Pro Expands Eye Tracking Research into Virtual Reality

    Press release
  57. CoolTool released one-stop solution for full-cycle neuromarketing research

    Carla Nagel
  58. Tobii Acquires Sticky

    Carla Nagel
  59. Ogilvy Launches Center for Behavioral Science

    Carla Nagel
  60. RSM and Alpha.One sign research partnership

    Carla Nagel
  61. Sensum Adds to Neuromarketing Offer

    Carla Nagel
  62. New possibilities for company exposure

    Carla Nagel
  63. Job openings at Ipsos Neuro and Behavioral Science Center

    Simone Oude Luttikhuis
  64. SP Jain School to set up neuro-marketing centre at Singapore Campus

    Simone Oude Luttikhuis
  65. Realeyes partners with MediaCom

    Carla Nagel
  66. Forbes Consulting Group Releases "Holiday Shopping Unwrapped: Holiday Shopper Motivations Revealed" Study

    Simone Oude Luttikhuis
  67. Sticky Unveils AdEmotion

    Carla Nagel
  68. Start your career at Nielsen Consumer Neuroscience, Shanghai

    Simone Oude Luttikhuis
  69. Neurons Inc partners with True Impact Marketing for North America work

    Simone Oude Luttikhuis
  70. BVA wins the 2015 Excellence Award for Best Paper for its nudge approach

    Carla Nagel
  71. Nielsen Buys Neuromarketing Research Company Innerscope

    Carla Nagel
  72. Dentsu Aegis Network acquires Forbes Consulting Group

    Carla Nagel
  73. An Industry First

    Simone Oude Luttikhuis
    An Industry First
  74. iMotions Launches Attention Tool

    Carla Nagel
  75. iMotions and The University of Nebraska at Omaha Announces a State Of The Art Neuromarketing Research Mega Lab

    Simone Oude Luttikhuis
  76. BVA Nudge Unit Awarded Best CaseHistory at ESOMAR Congress 2014

    Simone Oude Luttikhuis
  77. Millward Brown Highlights Neuromarketing Leadership

    Simone Oude Luttikhuis
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