Reviewing Procedure

The Reviewing Procedure

The editorial procedure for Insights Magazine involves multiple layers of review to ensure the quality and validity of the content.

First, the editors perform a preliminary review to check for any copyright issues and consistency checks using general guidelines for evaluation.

Then, a blinded copy is sent to the review team. They will check the content for key factors such as clarity and usefulness, news value, readability, relevance, and educational value.

Finally, the editorial board members perform a thorough evaluation, including an assessment of scientific validity, to ensure that the content meets the highest standards of accuracy and scientific rigor. These multiple layers of review help ensure that the published content is both valuable and trustworthy for our audience of marketers, purchasers of neuromarketing research, neuromarketing practitioners, and academic researchers.

Authors will receive feedback within 4 weeks after submission.